ReadyStacks

Founder | March 2026

I founded ReadyStacks to build custom AI marketing knowledge, content, and workflow systems for businesses and agencies.

The idea came from a problem I kept seeing with generative AI:

Businesses suddenly had access to extraordinary production capability, but most AI-generated marketing sounded generic, ignored the nuances of the business, lost the brand’s voice, fabricated information, or failed to account for compliance and channel-specific requirements.

I wanted to build something different.

ReadyStacks systems can integrate:

• Brand voice and communication standards
• Customer personas and psychology
• Positioning and competitive intelligence
• Objections and trust triggers
• Offers and differentiators
• Compliance requirements
• Source-grounding rules
• Channel-specific formats
• Persuasion frameworks
• Quality-control standards
• Content and workflow instructions

One recent medical-wellness build contains more than 8,500 lines of structured training and instruction designed to produce compliant, on-brand marketing across multiple channels.

I’ve developed structured reference architectures, multi-pass build and audit protocols, source-grounding requirements, and self-auditing quality-control systems designed to reduce unsupported claims, generic AI language, compliance problems, and off-brand output.

Depending on the business, these systems can support:

Organic social • Email • Newsletters • SEO/AEO content • Video scripts • Lead magnets • Reputation content • Paid advertising • Content multiplication • Research and strategy

The goal is not simply to produce more content.

It is to turn business intelligence and marketing judgment into a system AI can consistently follow.

CONFIDENTIAL PERFORMANCE MARKETING AGENCY

AI Content Systems Builder, Creative Strategist & Lead Copywriter | March 2025 – March 2026

I served as the sole copywriter and creative strategist supporting 20+ funnels across 6+ client accounts operating at six- and seven-figure monthly advertising spend.

The volume of ad copy and video scripts produced was significant, but the role went far beyond writing copy.

I developed:

• Performance creative
• Hooks and angles
• Meta/Facebook advertising
• Instagram advertising
• YouTube ads
• Google PPC messaging
• Video scripts and instructions
• Funnel messaging
• AI-video concepts
• Characters and storylines
• Research workflows
• Creative-management systems
• AI-assisted production workflows
• Quality-control systems

$100M+ Opening-Weekend Launch

I heavily supported a major 2025 launch campaign operating at millions of dollars in paid media leading into launch.

The launch generated more than $100 million in business during its opening weekend.

My work included high-volume development of advertising concepts, hooks, copy, scripts, creative ideas, and supporting marketing assets inside an environment where creative performance was being tested and scaled aggressively.

12+ Funnels for a Major Education Company

I also led strategy, copy, and messaging across 12+ funnels for a leading real-estate investing education company.

That work included:

• Paid advertising
• Funnel messaging
• Hooks and concepts
• AI-video ideas
• Characters
• Scripts
• Storylines
• Meta/Facebook
• Instagram
• YouTube
• Google PPC

I worked closely with a multi-person creative and video team to turn concepts into finished assets.

During this period, I also built AI-assisted research, drafting, strategy, creative-management, and quality-control workflows that increased production capacity while maintaining performance standards.

Many of those approaches went on to beat prior winning creative.

I also trained video-team members on AI-assisted production processes and helped develop systems for managing creative production at scale.

SURV FINANCIAL | COACH FINANCING

Co-Founder & Chief Marketing Officer | 2019 – 2024

I co-founded and led marketing for a fintech platform serving coaches, consultants, and course creators.

We started from scratch, I built the website and developed much of the company’s core:

• Customer-acquisition strategy
• Paid campaigns
• Marketing funnels
• Positioning and messaging
• Affiliate program
• Conversion infrastructure
• Advertising concepts
• Funnel copy
• Partner initiatives
• Sales-support systems

Within the first 36 months the company generated more than $1 billion in submitted loan applications.

We enrolled more than 2,500 paying coaches, consultants, and course creators, generating seven figures in upfront revenue, six figures in monthly recurring revenue, plus additional revenue through funded loans.

I managed approximately $50,000 per month in paid media and directed outsourced media buying.

I also built qualification and conversion systems supporting an internal sales team that reported closing at least 50% of qualified demos month over month.

Additional systems were designed to continue monetizing prospects who did not qualify for or complete the primary sales process.

Beyond acquisition, I was involved in day-to-day marketing operations spanning brand, affiliates, partners, content, customer support, funnel optimization, and external marketing resources.

CONSULTING, LAUNCHES & BUSINESS BUILDING

Independent Marketing Consultant
2003 – 2019 | Concurrent With Other Roles

For more than 15 years, I worked across dozens of consulting engagements involving direct response, positioning, customer acquisition, launches, conversion systems, copywriting, recruiting systems, and business-model development.

That work included 20+ major product and company launches.

Dr. Joe Vitale

I served as copywriter for Dr. Joe Vitale, including the launch of Hypnotic Selling Secrets, which generated more than $700,000 in one week.

I also worked across many other six-figure launches, coaching programs, promotional campaigns, email sequences, and recurring subscription initiatives.

Neurs.com

I was brought in to help launch Neurs.com.

The launch generated more than 100,000 registrations within its first 60 days.

Simplexity → NewEarth

I spent approximately nine months helping lead the multi-million dollar rebrand and relaunch of Simplexity to NewEarth.

The engagement included:

• Positioning
• Agency coordination
• Alpha launch strategy
• Pre-launch strategy
• Launch planning
• Leader recruitment

Flash Mobile

I developed pre-launch and distribution marketing for Flash Mobile, an ACN mobile-phone company, supporting launches in Mexico and Colombia.

Younique

I developed a UK pre-launch strategy for Younique that helped a new representative rise into approximately the top 0.01% of a global field of more than 100,000 representatives.

MatchRate PLUS

I co-founded MatchRate PLUS, served as CMO and recruiter, and helped develop and patent a new business model for the merchant-services industry.

The model allowed business owners to participate economically in their own merchant-processing relationships and earn from referred processing accounts.

HVAC

I served as a CMO and sales contributor for an HVAC company.

I completed specialized HVAC sales training in Colorado and then developed customized sales presentations, marketing materials, and supporting sales infrastructure for the company.

This experience gave me direct exposure to the economics, sales process, customer acquisition challenges, and operating realities of the home-services industry.

B2B Recruiting Systems

I created an online recruiting system for a B2B benefits-software company designed to attract, qualify, filter, and enroll independent sales representatives around the country.

The system helped move candidate qualification upstream so hiring managers spent less time sorting through low-quality applicants.

B2C Recruiting Systems

Direct Response & Product Marketing

Across consulting engagements, I wrote hundreds of:

• Sales letters
• Email campaigns
• Promotions
• Funnels
• Product descriptions
• Amazon listings
• Advertising assets

Markets included information products, software, coaching, consulting, supplements, consumer products, home-and-garden products, and countless other categories.

I also built and ran more than a dozen recruiting systems supporting direct-selling company and product launches.

VMDIRECT / HELOWORLD

Marketing Systems Builder | 2003 – 2009

VMdirect was one of the earliest major chapters of my digital-marketing career.

I became deeply involved in figuring out how the internet could be used for customer acquisition and recruiting inside an industry that had traditionally relied heavily on offline prospecting and personal networks.

Around the initial company launch, I generated approximately 30,000 leads in 30 days. That database ultimately grew beyond 50,000 leads.

I also helped generate more than $1 million in online sales during a single-day launch event in 2003.

#1 Recruiter

I ranked as the company’s #1 recruiter for multiple consecutive years among tens of thousands of representatives.

At one point, the online recruiting system I developed was generating approximately 30 new representatives per month personally, with a 50% enrollment rate.

I built repeatable systems around:

• Lead generation
• Online recruiting
• Follow-up
• Team growth
• Launch campaigns
• Market expansion

I also supported pre-launch and expansion initiatives across:

United States • Canada • United Kingdom • Australia • New Zealand • Mexico

This period was one of my earliest experiences recognizing that a technological shift had changed how an entire industry could acquire customers and build distribution.

EARLY SALES & MARKETING

U.S. Cellular
Sales & Store Management | 2001 – 2003

I opened and managed a cell-phone store in Concord, New Hampshire.

Within its first 30 days, the location set the New Hampshire state record for most new customer activations by a store.

I managed day-to-day sales activity, customer acquisition, and store operations.

Local Marketing Agency
Website Sales & Marketing | 1999 – 2001

My marketing career began during the early commercial-web era.

I sold websites and digital-marketing services to local businesses throughout New Hampshire through outbound calling and in-person prospecting.

At the time, many small businesses still had to be convinced that they even needed a website.

That gave me an early front-row seat to what happens when new technology changes the way businesses acquire customers and compete.

Kirby Vacuum
Direct Sales | 1997 – 1999

My professional career actually started at the least glamorous end of sales: Door-to-door Kirby vacuum sales.

I consistently ranked among top performers and earned multiple incentive trips after reaching the New England top 10 in sales.

It was an early education in prospecting, persuasion, rejection, customer psychology, and closing.

APPLIED AI

From Marketing Systems to AI Systems

I began working deeply with generative AI in May 2023, when OpenAI launched the ChatGPT iPhone app.

I quickly became interested in a question that went beyond prompting: Could decades of marketing judgment be encoded into systems that AI could repeatedly follow?

That led me into increasingly deep work around:

• Instruction architecture
• Structured knowledge bases
• Source grounding
• Brand-voice modeling
• Customer psychology
• Research systems
• Competitive intelligence
• Compliance controls
• Quality assurance
• Multi-step workflows
• Content-production systems
• Creative-development systems

That work ultimately became the foundation for ReadyStacks and many other projects revolving around AI.

I don’t view AI as a replacement for strategy.

I view it as an extraordinary force multiplier when the intelligence underneath the system is strong enough.

A few examples:

I tested a new strategy that enabled me to go from zero to 10,000 followers on TikTok and generated millions of views across multiple videos that went viral.

I also used my AI methodology to develop a system that allowed me to write a book on AI in one day, written in my own words, backed by my own deep research and a presentation I did in front of a group of small business owners.

I have also had music I created using methods I’ve developed with AI featured in multiple magazines, podcasts, played on radio stations, and added to playlists in businesses around the world.

PUBLICATIONS, RECOGNITION & CREDENTIALS

Publications

Author of three books, including:

Overwhelmed: For The Ones Trying To Run A Business While AI Changes Everything

Recognition

Second Place – AIXP Houston AI Pitch Competition, 2026

Sales copy has also been featured in professional copywriting training materials (under other names).

Credentials

ClickUp University – Expert Certificate

Anthropic Claude Partner Network – Approved Partner (ReadyStacks)

Anthropic Academy – Ongoing coursework; certifications in progress

EDUCATION

Green Mountain College
Poultney, Vermont | Coursework, 1999–2000

LOOKING FOR SOMEONE WHO CAN CONNECT STRATEGY, GROWTH, EXECUTION & AI?

My career has never been limited to one marketing discipline because I have a wide variety of interests and enjoy learning, synthesizing information, and spotting trends and opportunities.

I’ve built businesses, launched products, generated demand, created acquisition systems, supported sales organizations, developed performance creative, architected funnels, and built advanced AI marketing systems.

Today, I’m interested in opportunities where that combination can create meaningful leverage.

That may be a senior marketing or growth leadership role, an AI-enabled marketing initiative, a strategic growth project, or a company facing an opportunity that doesn’t fit neatly into an existing job description.

If that sounds relevant to what you’re building, let’s talk.