Customer Acquisition • Direct Response • Performance Creative • AI-Enabled Marketing
27 years of writing copy, building companies, campaigns, launches, and marketing systems.
Selected Results
$1B+
Submitted loan applications generated by a fintech platform I co-founded and marketed
2,500+
Paying high-ticket coaches, consultants, and course creators acquired
$100M+
Opening-weekend launch supported through advertising concepts, copy, scripts, and creative
20+
Major company and product launches supported across multiple industries
Performance Creative at Scale
From 2025-2026, I served as the sole copywriter and creative strategist supporting more than 20 funnels across many client accounts operating at six- and seven-figure monthly advertising spend across social media.
I developed advertising concepts, hooks, copy, video scripts, funnel messaging, AI-video ideas, characters, and storylines across Meta, Instagram, YouTube, and Google.
I played a significant creative role in a major 2025 campaign reported to have generated more than $100 million in business during its opening weekend.
In addition, I built AI-assisted research, production, creative-management, and quality-control systems to increase output across the agency’s client roster.
Built From Scratch. Scaled to $1B+ in Submitted Applications
As co-founder and CMO of CoachFinancing, I built the website and developed the company’s positioning, customer-acquisition strategy, paid campaigns, funnels, affiliate program, conversion infrastructure, and sales-support systems.
Within its first 36 months, the platform generated more than $1 billion in submitted loan applications and acquired more than 2,500 paying coaches, consultants, and course creators.
The business generated seven figures in upfront revenue, six figures in monthly recurring revenue, and additional revenue through funded loans.
Turning Marketing Judgment Into AI Infrastructure
Since 2023, I’ve worked deeply with generative AI to build systems that can understand and apply brand voice, customer psychology, positioning, offers, compliance requirements, research, channel-specific formats, and quality-control standards.
One recent medical-wellness build contains more than 8,500 lines of structured knowledge and instruction supporting compliant, on-brand marketing across multiple channels.
I’ve also built AI-assisted agency workflows and created an original AI-video format that generated millions of organic views across TikTok, Instagram, YouTube, and Meta.
The technology is new. The objective remains the same: understand the customer, create demand, improve conversion, and build systems that can do it repeatedly.
Where I Create Leverage
Customer Acquisition
Paid media, funnels, customer journeys, affiliate programs, conversion infrastructure, and growth strategy.
Direct Response & Performance Creative
Offers, positioning, hooks, ads, video scripts, email, landing pages, and funnel messaging.
Go-to-Market & Business Building
Launching companies, products, offers, and new markets—and building the infrastructure needed to grow them.
AI Marketing Systems
Business-trained systems for research, brand voice, creative production, compliance, workflows, and quality control.
Additional Highlights
- Built and refined a proprietary AI-first copywriting system over three years, then deployed it across SaaS, home services, health and wellness, supplements, high-ticket coaching, and other B2B and B2C markets
- Served as the sole copywriter and creative strategist supporting 20+ funnels across six-plus agency client accounts operating at six- and seven-figure monthly advertising spend
- Developed hundreds of video scripts, hooks, advertising angles, and creative concepts across Meta, Instagram, YouTube, and Google
- Led strategy, copy, and messaging across 12+ simultaneous funnels for a major real-estate investing education company
- Generated $700,000+ in seven days as copywriter for a major Joe Vitale product launch
- Developed launch for Neurs and generated 100,000+ registrations within 60 days
- Generated more than $1 million in online sales during a single-day VMdirect launch event
- Supported more than 20 major company and product launches across multiple industries and countries