• Marketing & Growth Leader
• Customer Acquisition
• Direct Response
• Applied AI Systems
For 27 years, I’ve built customer-acquisition systems, launches, funnels, direct-response campaigns, sales infrastructure, and marketing systems designed around one thing: measurable business growth.
Today, I combine that experience with advanced AI systems to help companies acquire customers, improve marketing performance, and build smarter ways to operate and scale.
What I Do
I Build Growth Systems, Not Just Marketing Assets
My career has crossed direct response, paid acquisition, launches, funnels, sales enablement, business building, creative strategy, and applied AI.
The common thread has always been the same:
Figure out what creates demand, what converts it into revenue, and how to build a system around it.
Customer Acquisition & Growth
Acquisition strategy, funnels, paid media, affiliate programs, conversion infrastructure, customer journeys, and growth systems built to turn attention into measurable business.
Direct Response & Performance Marketing
Offers, positioning, hooks, ads, video scripts, funnels, email, conversion copy, performance creative, and messaging developed in environments ranging from entrepreneurial launches to seven-figure monthly ad spend.
Go-to-Market & Business Building
Launching companies, products, offers, and new markets. Building acquisition infrastructure from scratch. Connecting marketing with sales, monetization, recruiting, distribution, and the broader business model.
Applied AI Marketing Systems
Since May 2023, I’ve gone deep into building structured AI systems that capture brand intelligence, customer psychology, positioning, compliance, research, workflows, and quality control, turning AI from a generic content tool into usable marketing infrastructure.
Selected Experience
A Few Things I’ve Built, Led, and Helped Grow
ReadyStacks | Founder
I founded ReadyStacks to build custom AI marketing knowledge, content, and workflow systems for businesses and agencies.
One recent medical-wellness build contains more than 8,500 lines of structured training and instruction, integrating brand voice, customer intelligence, positioning, compliance, channel-specific rules, source grounding, and quality control.
The goal is not simply to produce more AI content.
It is to build systems that understand how a business communicates, competes, and sells, without producing the same generic AI output everyone else is publishing.
Confidential Performance Marketing Agency | AI Systems Builder, Creative Strategist & Lead Copywriter
From 2025–2026, I served as the sole copywriter and creative strategist supporting 20+ funnels across 6+ client accounts operating at six- and seven-figure monthly advertising spend.
I developed performance creative, hooks, angles, Facebook and YouTube advertising, Google PPC messaging, funnel strategy, video concepts, scripts, and AI-assisted production systems.
I also heavily supported a major 2025 launch running millions per month in paid media that generated $100M+ in business during its opening weekend.
SURV Financial / CoachFinancing.com | Co-Founder & CMO
I co-founded and led marketing for a fintech platform serving coaches, consultants, and course creators.
Starting from scratch, I built the website, acquisition strategy, paid campaigns, funnels, messaging, affiliate program, and conversion infrastructure.
The platform ultimately generated $1B+ in submitted loan applications in under 36 months, enrolled 2,500+ paying customers, and built multiple revenue streams spanning upfront payments, recurring revenue, and funded loans.
27 Years of Launches, Growth & Direct Response
Before that, I spent nearly two decades building and supporting businesses, launches, recruiting systems, acquisition campaigns, and direct-response initiatives across multiple industries.
Selected highlights include:
- Served as copywriter for Joe Vitale, including Hypnotic Selling Secrets, which generated $700K+ in one week
- Helped launch Neurs.com, generating 100K+ registrations in its first 60 days
- Helped generate $1M+ in online sales in a single day during the VMdirect launch period
Ranked #1 recruiter for multiple consecutive years among tens of thousands of VMdirect representatives - Supported company and product launches across the U.S., Canada, UK, Australia, New Zealand, Mexico, and Colombia
- Co-founded MatchRate PLUS and helped develop a patented merchant-services business model
- Served as an HVAC CMO and sales contributor
- Built a six-figure portfolio of niche SEO businesses
- Opened and managed a U.S. Cellular location that set the New Hampshire state record for new customer activations by a store within its first 30 days
Applied AI
I Didn’t Come to AI From Technology. I Came to It From Marketing.
I started working deeply with generative AI in May 2023, when OpenAI launched the ChatGPT iPhone app.
What interested me wasn’t generating content faster. It was whether decades of marketing judgment, research, positioning, customer psychology, direct response, brand voice, compliance, creative strategy, and quality control, etc. could be structured into systems that AI could repeatedly follow.
That question has shaped much of my work since.
Today I design AI marketing systems that combine deep business context with structured instructions, reference architectures, source grounding, quality controls, and channel-specific workflows.
The technology is new.
The underlying problem is not: Understand the market. Understand the customer. Create demand. Convert it. Build a system that can do it repeatedly that generates revenue.
Recognition
● Second Place winner at the 2026 AIXP Houston AI Pitch Competition
● ClickUp University Expert Certificate holder
● Approved Partner in the Anthropic Claude Partner Network.
Current Book
I’m the author of three books, including: Overwhelmed: For The Ones Trying To Run A Business While AI Changes Everything.
The book provides a practical look at what AI is doing to businesses, marketing, differentiation, and the people trying to navigate one of the fastest technological shifts of our lifetime.
Let’s Build Something That Moves the Needle.
I’m open to conversations around senior marketing and growth leadership, customer acquisition, performance marketing, applied AI systems, strategic projects, and opportunities where my background can create meaningful business leverage.
If you think there may be a fit, reach out.
What Others Are Saying
“What used to take me an entire weekend now takes minutes. And the quality is better than anything we ever got from a writer. It actually sounds like us.
What blew me away was when I needed a 7-day promotion. It didn’t just write the content for social, email, and our website. It gave me a complete step-by-step game plan. Things I wouldn’t have thought of.
It’s like having a Chief Marketing Officer available 24/7 who deeply understands our business and customers. We’ll never hire another content writer. This saves us thousands a month. And I have my weekends back.
If you do any kind of content marketing, you need this.“
— Stacy E. Founder, Monarch Quantum Wellness
“Rob is a tear-down-the-walls gorilla copywriter with power, punch, and speed like I haven’t seen in decades.
The guy is hungry, smart, fast, and nice, too. I love his work and am constantly impressed by him. I predict we won’t be able to afford him in one year.”
— Dr. Joe Vitale
Author of way too many books to list here, including “The Attractor Factor”
“I worked as the assigned Customer Success Manager for Act-On Software for a company that Rob was launching.
I can’t tell you enough what a great guy he is to get to work with. I would jump at the chance to get to work alongside him again.
There is not a doubt in my mind that whatever project Rob aligns himself with will be a hugely successful venture. Success follows those who strive to make a difference. Rob is one of those individuals.”
— J.P. Niemann
Senior Sales Engineer at Act-On Software, Inc.
“I went through a very rigorous and detailed hiring process after reaching out to my entire network (which is significant in our industry)…
We hired Rob. He is a breeze to work with, his copy gets people engaged and to take action. Ask Rob for my contact info and feel free to call me so I can rave more about him and your specific needs. I consider Rob not only our copywriter, I also consider him a trusted asset in our industry.“
— David Gonzalez
Founder of the world famous ‘Internet Marketing Party’
“If you have not yet had a chance to meet Rob Hawthorne you are missing out! He’s a wealth of knowledge and shares real, actionable strategies to help you grow your business in the ever-changing world of AI!“
— Erin Paumen, Health Insurance Agent
